ADVERTISING AGENCY PROFILE: BBDO

The agency started with George Batten's Batten Company in 1891; later on in 1928 Batten Co. merged with BDO (Barton, Durstine and Osborn) and became BBDO. Their headquarters  are stationed in New York City. With more than 15,000 employees in 289 offices in 80 countries, it is the largest of three global networks (BBDO,DDB, TBWA).

Some of the clients that they work with are:

• Johnson & Johnson
• Skanska 
• Starbucks
• Mercedes
• Visa Inc.
• Mars
• Emirates

Some of their most notable works are:

• "CHRISTMAS IS FOR SHARING" Sainsbury's (2014)
• "WEEK OF GREATNESS - ALL IS RIGHT" Foot Locker (2013)
• "BOTTLE LIGHT" Pepsico (2012)
• "YOU'RE NOT YOU WHEN YOU'RE HUNGRY" Snickers (2014)
• "LIVE AIR SHOW" Nike (2010) 

"At BBDO, the work encompasses every kind of creative content that can touch the consumer and reinforce the brand"

BBDO's top 3 competitors are:

J. WALTER THOMPSON COMPANY

LEO BURNETT COMPANY, INC.

McCann Worldgroup